With the rise of online and an unwavering passion for physical store experiences among consumers, being available anywhere and anytime during the purchase journey has become more critical than ever for both brands and retailers.
Leveraging learnings from our 25+ years’ experience in Australian retailers to respond to the increase in omnichannel shoppers, we are offering a personalised approach to online customer support: a video-powered live chat incorporating the feel of an in-store experience through Virtual Product Advisors (VPA).
Humanising the Online Shopping Experience
Our Virtual Product Advisors connect virtually with customers, assisting them along their online shopping journey, by taking the in-store experience online without any loss of customer engagement via live video conversations from a ‘dark store’ that is indistinguishable from a bricks-and-mortar store.
By being live, customers experience real-time expert assistance in determining the correct product for their needs, budgets etc. They can inspect products up close, view demonstrations, and ask questions in real-time via a video chat (one-way video, two-way audio); essentially having the personalised, face-to-face shopping experience they normally receive in a physical store.
