The Consumer Purchase Journey: Blending the Basics


In a situation of retail revolution rather than evolution, long-successful brands are battling to maintain relevance.  Speaking in Melbourne at the ACRS Retail Insights Seminar –sponsored by CPM Australia – Dr. Sean Sands, Research Director at the Australian Centre for Retail Studies (ACRS), said retail disruption was a key concern for global brands today given the rapid and accelerating pace of change in the sales environment.

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