For many years, Brand Ambassadors have been a ubiquitous part of the shopping environment. Used as a standard in-store promotional tactic by grocery and non-grocery manufacturers alike, their traditional role has predominantly involved increasing brand awareness, as well as driving sales. However, in recent years we have been observing changes in the Australian market, which in turn has led to an increasing sophistication in the role of Brand Ambassadors. Continue Reading…
What’s Shaping Consumers’ Minds?
As a sales and marketing agency, we’re all over it.
Here’s a snapshot of the latest trends and developments shaping our sales, marketing, and retail environment.
Retailers are discovering new ways to enrich their customer’s experience. Retailing is no longer about the product. It’s all about the emotional brand experience felt by the customer in-store – where engagement is at its strongest.
