At a recent Path to Purchase Institute Summit, Mondelēz International stated that they don’t believe that in-store sampling is going to die and they consider their investment in “direct-to-consumer sales” as a powerful channel to engage consumers.
By Véronique Motte, President CPM Group of Companies in France
While in-store demonstrations are known for building trial and creating exposure, up until now calculating a return on investment has been more of a guessing game than an exact science Continue Reading…
UK Supermarket chain Asda has taken to the road this Christmas, treating shoppers to a magical Après Ski lodge experience.
Customers are being invited to step inside The Lodge and be transported to a welcoming cabin in the snowy mountains, decked with vintage skis, sledges, Christmas trees and twinkling lights. Brand ambassadors wearing George fairisle jumpers are offering tastings of key Christmas quality lines.
