UK Supermarket chain Asda has taken to the road this Christmas, treating shoppers to a magical Après Ski lodge experience.

Customers are being invited to step inside The Lodge and be transported to a welcoming cabin in the snowy mountains, decked with vintage skis, sledges, Christmas trees and twinkling lights.  Brand ambassadors wearing George fairisle jumpers are offering tastings of key Christmas quality lines.

The roadshow, devised by CPM UK, aims to reinforce loyalty of Asda’s primary customers and increase conversion rates of secondary customers through a quality Christmas experience that includes on-site chefs serving hot seasonal food.

CPM UK used FORGE technology to track footfall and dwell time at each location, and will then track EPOS sales of all key lines at the relevant Asda stores.

CPM UK spokesperson Anita Newton, Head of Client Service said: “Earlier this year CPM helped Asda share their 50th birthday celebrations with communities around the country via the #cakemyday campaign.  The Christmas Quality roadshow is attracting massive customer interest and is set to achieve similar levels of success.”

For further information of the campaign “Asda launches Christmas Quality Roadshow”

By Jacqueline Stangroom, Retail Activation Manager, Retail Safari